Amira Hassan
Practice lead. Former product analytics manager for a regional marketplace; focuses on retention and conversion reads after UI-heavy releases.
About
A small practice for noisy release weeks
Release Canvas Hub exists for one job: release impact measurement after version updates. We help teams in Malaysia and the wider region decide whether a shipped version helped, harmed, or simply coincided with the calendar.
Origin
The practice started in Shah Alam after too many release meetings where crash charts, marketing spikes, and store ratings were treated as interchangeable evidence. We formed Release Canvas Hub to give product and engineering a quieter room: agree the question, respect the observation window, and write the decision in sentences.
How we work
We borrow habits from audit work more than from growth marketing. Baselines are written down. Confounders are named. If instrumentation cannot support a claim, we stop rather than decorate. Clients keep their existing analytics stack; we do not require a migration to work with us.
People
Who you meet
Wei Jun Tan
Release measurement specialist. Works with release managers on staged gates, crash-free comparisons, and store console caveats.
Siti Rahim
Facilitator for release retrospectives. Keeps product, engineering, and support on the same packet when numbers and anecdotes disagree.
Values we keep visible
- Specificity over theatre — fewer metrics, clearer ownership.
- Version honesty — upgraders are not the same as “all users.”
- Malaysian calendar awareness — festival weeks and campaign bursts are treated as first-class confounders.
- Client custody of data — exports and shared views stay under your access controls.