Post-Release Impact Assessment

Who it is for

Product managers, release managers, and engineering leads who shipped a meaningful version update and need an independent view of whether the release helped, hurt, or merely shifted noise. Typical clients work on consumer or fintech apps serving Malaysian and regional audiences.

What you receive

• A written impact brief covering the metrics agreed before the window opened
• Side-by-side comparison of the prior stable version against the new build
• Callouts for crash clusters, funnel breaks, and cohort retention shifts
• A 90-minute readout session with the people who own the next decision
• A short list of follow-up questions for your analytics owner — not a tool recommendation list

What stays out of scope

We do not build dashboards, write tracking code, or operate your release pipeline. We do not certify store compliance. If instrumentation is missing, we will say so early and pause rather than invent numbers.

How the work runs

1. Intake (2–3 days) — You share release notes, rollout plan, baseline date range, and which events you already trust.
2. Observation window — Usually 7–14 days after the version reaches the majority of active users, adjusted for weekly seasonality.
3. Analysis — We compare agreed release impact signals: version adoption curve, crash-free sessions, day-1 and day-7 retention by cohort, and one or two conversion steps tied to the change.
4. Readout — Findings go to your team with plain language about confidence, confounders, and what still cannot be known.

Duration and location

Most assessments complete in three weeks from intake to readout. Work is remote with optional on-site sessions in the Klang Valley when stakeholders prefer a shared room.

Preparation from your side

Export access or shared views for the analytics stack you already use, a freeze on unrelated major experiments during the window when possible, and one named owner who can answer product questions within a day.

Pricing basis

Fees start at MYR 4,800 for a single version window with up to four agreed metrics. Extra metrics, multi-market splits, or parallel experiments are quoted separately after intake.