Assessment

Pre-Release Baseline Setup

Lock the comparison frame before you ship — which metrics matter, which dates are clean, and what would count as a real signal versus seasonal noise.

From MYR 2,600 per engagement

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Team preparing notes before a software version launch

Overview

A short engagement that happens before the version goes live. We help you choose the release impact questions worth answering, document the baseline period, and write the decision rules so the post-release week is not spent arguing about definitions.

Included

  • Metric shortlist tied to the change in the release notes
  • Baseline date range that avoids holidays and known campaigns when possible
  • Written “what would surprise us” thresholds in plain language
  • A one-page handoff your analytics owner can keep beside the rollout checklist

Not included

Ongoing monitoring retainers, A/B test design for unrelated features, or rebuilding event schemas.

Timing

Typically five to eight working days. Best started at least one week before staged rollout begins.